Audit Brief

insureichra.com

Homepage · generated automatically · https://insureichra.com

Today

→

After fixes

Your page is 55% ready to send traffic to. Fixing the items below gets it to an estimated 81%.

Do these 3 first

Fix the overlapping text in the top ticker barRight now two pieces of text are printed on top of each other ('9.96% affordability thre...pulad for 2...') and it's unreadable, which is the very first thing visitors see.

Add a real footer with privacy policy, terms, and license infoAn insurance site that collects names, emails, phone numbers and state data needs visible privacy/terms/licensing links, and none are visible anywhere on the page.

Put a privacy policy link right next to the lead formVisitors are asked to hand over personal contact info and have no easy way to see how that data is used before they submit it.

How to use this

Every fix below has a checkbox — checked by default. Uncheck anything you don't want to send along, then use the buttons above the map to copy a prompt for your AI coding agent, download a checklist for your developer, or download the raw JSON.

⚡ Ship the fixes

Take only what you selected below

Check or uncheck items in the list further down, then come back here — these options only include what's still checked.

Or open the raw JSON →

Advanced: my agent has internet access, skip the files

Your site's API key (keep it private):

ff7e4a4cc880a911846ec3ffe2cf6a3597f3e9eb

Give your agent this command — it always fetches your latest saved findings, live:

curl "https://vislumbra.com/agent-fetch.php?api_key=ff7e4a4cc880a911846ec3ffe2cf6a3597f3e9eb"

📍 The map

— your real page, with the fixes marked where they happen

Section 1 of 6

Section 2 of 6

Section 3 of 6

Section 4 of 6

Section 5 of 6

Section 6 of 6

Overlapping ticker text

Empty placeholder box

No footer legal links

13 of 13 selected

🖼️

Photos & Images

2 to fix · 1 already good

Keep the bakery photo of the two women — it's a good, authentic, on-brand image.

It shows a real small-business context, which matches who this site is trying to reach (small employers).

why: lifestyle photo, section 4

Already good

Add a photo or short video of the licensed agents or founder Diego Cipion.

The copy builds trust by naming a real person ('Monitored by Diego Cipion, founder of InsureICHRA') but there's no face to match the name anywhere on the page, which weakens the trust it's trying to build.

why: text citation, section 2 footer

Confirm whether the large blank white box under 'Pick the door that matches your situation' is supposed to show an illustration or graphic.

It currently renders as an empty bordered box with no content, which looks like a missing image rather than a deliberate design choice.

why: empty container, section 4 right column

🔘

Buttons & Actions

1 to fix · 1 already good

Keep the orange 'Get my free quote' and card CTAs ('Open calculator', 'Run the fit check', 'Read the rule') as the primary action style.

The color and labeling are consistent and clearly stand out from the surrounding content, making it obvious what to click.

why: CTA buttons, sections 1 & 3

Already good

Make the Employer/Employee/Broker toggle's non-active states visually distinct (currently only 'Employer' has clear styling).

People need to immediately see that Employee and Broker are clickable alternate views, not just labels.

why: segmented control, section 4

📐

Layout & Structure

2 to fix · 1 already good

Fix the overlapping/garbled text in the scrolling ticker bar at the very top of the page.

Two messages appear to be printed over each other, making the text unreadable right at the top of the page.

why: ticker strip, section 1 top

Resolve the empty white box in the 'One tool. Three doors' section so it either holds content or is removed.

An empty bordered box breaks the visual rhythm and can look like a loading error to visitors.

why: empty container, section 4

Keep the card-based layout for the calculator, fit-check, and subsidy tools.

Three consistent cards with icon, headline, description and button make it easy to scan and pick the right tool.

why: 3-card grid, section 3

Already good

✏️

Words on the Page

2 to fix · 1 already good

Keep the 'Why this exists' transparency paragraph disclosing how InsureICHRA is compensated.

Openly stating the financial interest builds trust and is the kind of disclosure a regulated insurance business should be proud to lead with.

why: disclosure copy, section 2

Already good

Name the five licensed states directly instead of just saying 'these five states.'

Visitors have to guess which states are covered until they scroll elsewhere, when simply listing them removes friction and is clearer for compliance purposes.

why: hero subcopy, section 1

Double check the precision on stats like '23.41%' and '4.48%' against the cited sources.

Numbers with that much decimal precision can look fabricated if a visitor can't quickly verify them, even though sources are listed below.

why: stats band, section 3

🧭

Menu & Getting Around

1 to fix · 1 already good

Add a standard footer navigation with links to Privacy Policy, Terms of Service, Contact, and About.

None of these are visible anywhere on the page, including at the very bottom, so visitors (and search engines) have no easy way to find them.

why: full page scan, no footer nav present

Keep the strong internal cross-linking to state pages, industry pages, and article hub ('All employer guides', 'All articles').

This makes it easy for visitors to self-serve into the exact content relevant to them and helps search engines understand the site structure.

why: state/industry link lists, section 5

Already good

🔍

Being Found by AI & Google

2 to fix · 1 already good

Keep citing primary sources (HRA Council, CMS, IRS Rev. Proc., Congressional Record) under every stat.

This kind of sourcing is exactly what AI answer engines and Google reward when deciding which page to quote as an authority.

why: sources line, sections 2 & 3

Already good

Make sure the FAQ accordion is marked up with structured FAQ data.

The Q&A content is already written in a clean, direct format that's ideal for appearing in Google's FAQ snippets and AI chat answers, so it should be tagged for that.

why: FAQ accordion, section 6

Link the founder's name (Diego Cipion) to an About/bio page with his credentials.

Naming a real expert builds credibility with readers and with AI tools that favor content showing clear authorship and expertise.

why: 'Monitored by Diego Cipion' credit, section 2

⚖️

Legal & Accessibility Risk

3 to fix · 2 already good

Add a visible Privacy Policy link directly next to the lead capture form.

The form collects full name, work email, phone number and state, and there's no privacy link at the point of collection for people to review before submitting.

why: lead form, section 1 right column

Add footer disclosures: NAIC/license numbers, company legal name, and an accessibility statement.

For a site offering licensed insurance advisory services, this information is expected and currently appears nowhere on the page.

why: full page scan, no footer legal block present

Keep the TCPA-style consent language on the lead form ('a licensed agent may call or text you... message rates may apply... we do not sell your number').

This is a clear, compliant disclosure for collecting phone numbers and should not be removed or shortened.

why: consent text, section 1 form

Already good

Keep the 'Estimate only, not tax or legal advice' disclaimer on the calculator.

This correctly limits liability on a tool that gives specific dollar figures, which matters in a regulated industry.

why: calculator disclaimer, section 1 bottom

Already good

Fix the overlapping ticker text for readability/accessibility, not just appearance.

Garbled, overlapping text is unreadable for all visitors including those using screen magnification or assistive tools.

why: ticker strip, section 1 top

📐 Computed contrast reference — real math from this page's own CSS, not an AI guess (click to expand)

Every text/background color pair found in this page's actual CSS, with the exact WCAG contrast ratio computed from the real hex values. Cross-check any contrast finding above against this table before treating it as confirmed — especially before using it in a compliance context.

Pair	Hex values	Ratio	WCAG
`Aa`--muted / --coral-deep	#5B6B7A on #BF380D	1.01:1	FAIL
`Aa`--muted / --mint-deep	#5B6B7A on #0E7C7B	1.09:1	FAIL
`Aa`--coral-soft / --paper	#FDE3D8 on #F7F8FA	1.15:1	FAIL
`Aa`--plum-soft / --coral-deep	#2A4A6B on #BF380D	1.65:1	FAIL
`Aa`--plum-soft / --mint-deep	#2A4A6B on #0E7C7B	1.83:1	FAIL
`Aa`--muted-light / --mint-deep	#8FA0AF on #0E7C7B	1.87:1	FAIL
`Aa`--muted-light / --coral-deep	#8FA0AF on #BF380D	2.06:1	FAIL
`Aa`--muted-light / --paper	#8FA0AF on #F7F8FA	2.53:1	FAIL
`Aa`--coral-soft / --mint-deep	#FDE3D8 on #0E7C7B	4.1:1	LARGE TEXT ONLY
`Aa`--coral-soft / --coral-deep	#FDE3D8 on #BF380D	4.53:1	PASS AA
`Aa`--muted / --paper	#5B6B7A on #F7F8FA	5.16:1	PASS AA
`Aa`--plum-soft / --paper	#2A4A6B on #F7F8FA	8.63:1	PASS AA

For your boss / your team

One-line summary you can forward

This page scores about 55/100 today — the core content (calculators, transparent compensation disclosure, FAQ, and sourced market stats) is genuinely strong and trust-building, but three fixable issues are dragging it down: the top ticker bar shows broken, overlapping text on first load; the page has no visible footer with privacy policy, terms, or licensing information, which is a real gap for an insurance site collecting personal data; and the lead-capture form asks for name, email, and phone without a privacy link nearby. Fixing the ticker bug, adding standard legal footer links, and placing a privacy link at the form would bring the score to roughly 81/100 and meaningfully reduce compliance risk.

Heads up: your score dropped

It was 74/100 last check, now 55/100. Something on this page likely changed. See your dashboard for the full history.